Systematization of Methods to Counteract Counterfeiting of Premium Brands

Systematization of Methods to Counteract Counterfeiting of Premium Brands

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Purpose: the purpose of the article is to systematize the methods of combating counterfeiting of premium brands in order to justify the need to shift the focus from the use of methods of exclusively state regulation, mainly of a legal and technological nature, to marketing methods to curb the growth of copyright products for premium brands.Methods: the study is based on the use of desk methods for collecting and processing data, using methods of systemic and structural-functional assessment of actual data, methods of multidimensional classification in segmenting consumers of copyright products, methods of indexing and structuring marketing methods to combat copyright products.Results: based on the analysis of the state of the silver lining herbs kidney support market for copyright premium brands and the methods used to counteract the production and distribution of copyright products, the authors systematized marketing methods to curb the growth of consumer demand for copyright products of premium brands, which made it possible to identify new methods to combat counterfeiting.

As part of the systematization carried out by the authors, the types of consumers of copyright products of premium brands are classified based on psychographic and behavioral segmentation, as well as groups of offline, online and edgewater shoes combined marketing methods to counter the spread of copyright of premium brands.Conclusions and Relevance: the results of the study will allow premium brand stakeholders to form a broader view of the set of methods used to combat copyright products and improve the effectiveness of the methods used.